In another bowl mix yoghurt, orange juice, molasses and flax egg
Add dry mix to the bowl with liquids
Transfer to the lined cake tin and bake in preheated to 180 degrees oven for 30-35 minutes or till golden brown and toothpick inserted into the centre comes out clean
While the cake is still warm, make a few holes and brush it with a mix of orange juice and rum
Leave to cool completely
Once cool
Slice the cake in half and add a layer of raspberry jam
Cover entirely with coconut whipped cream and sprinkle with coconut if desired